Before you begin the logo creation process, you should determine which type of logo best symbolizes your brand, regardless of whether you use a logo maker or a freelance designer. Even if a great logo involves a range of aspects—font, graphics, color scheme, and so on—these elements will only work smoothly together if you are confident of the type of logo you want to develop.
When developing a logo, consider all of the different configurations. Here are nine distinct sorts of logos, as well as tips on how to use them to build a successful design, ranging from a single graphic symbol to plain text or various mixes of the two.
1. An abstract logo
Your conceptual, big-picture-type logos are abstract.
An abstract logo is simply a symbol, comparable to a company mark, but it is unique to you. This type of image isn't always a portrayal of a real object; instead, it's a distinct logo designed to convey a specific idea about your brand. You can play around with these ideas to create a logo that effectively communicates your values or a certain component of your business that you want to highlight.
2. Mascot symbol
Mascots, or images of people or characters that serve as a visual representation of your brand, are undoubtedly the most kid-friendly sort of logo. Mascots make people feel happy, which leads to the creation of a distinct and memorable brand. Furthermore, nothing attracts to youngsters more than a physically appealing, sympathetic persona.
3. Logo combination
Combination marks are extremely popular among companies across all industries due to their remarkable adaptability. You can develop a lot of variations of your logo and use them for various purposes while maintaining a consistent and cohesive visual language throughout. For firms that are currently
their brand recognition, combination marks can be a wonderful place to start.
Emblems, often known as badge logos, frequently incorporate crest-like features. They combine words with symbolic imagery to create intricate compositions with a classical feel. When evaluating whether an emblem is appropriate for your business, consider your sector. Although there are no constraints, this form of logo is very popular among institutions, sports teams, and coffee firms.
5. Word mark
If you want to make a word mark or text logo, here are a few alternatives. Some firms, such as Coca-Cola, create a custom typeface just for their logo. This, however, takes time and necessitates the knowledge of a trained designer. You can also choose a logo typeface that represents the character of your organization. For example, modern logo designs often use a clean sans serif font, whereas trendy logo designs may require more elaborate typefaces. Consider the typeface for your logo—all caps, small letters, or a combination—as well as any special characters or colors you wish to include.
Regardless of the sort of logo you choose, remember that smart design can not only elevate your brand but also ensure that people will remember your logo for a long time.