The Art of Rebranding: The Top 8 Rebranding Steps
What Does Rebranding Mean?
A business is more than just a recognizable name or logo. It's important to communicate a company's history, values, and culture while establishing its reputation in the marketplace to build a brand. It adds to the brand culture and aids in differentiating the business.
In essence, rebranding a company entails creating a new path for the brand. It all comes down to altering the basic beliefs, aspirations, and the brand's image to reflect these changes.
When should you consider rebranding?
· The brand's mission is changing.
· Your business wishes to enhance its credibility
· You want to reach out to a different group of people.
· Due to a merger, an acquisition, or a shift in strategy, your company has transformed.
· Your company must adapt to the changing fashions.
Rebranding a business is distinct from refreshing it, which is the process of modifying merely aesthetic components like a company's logo, stationery, and website layout.
Now that you are aware of rebranding, let's examine the procedure.
The Steps for Rebranding
The first step in a successful rebranding is identifying new objectives and ambitions. The act of rebranding itself must take into account the motivation for the change.
There are several reasons to rebrand, but the main one is that it must have a goal. A great rebranding keeps the current clientele while also inspiring a new audience.
The secret to a successful rebranding plan is conscious awareness. Inquiries to make at this point:
· What is the purpose of your brand?
· What is the primary business?
· What do you want consumers to associate with your brand?
· Why are you seeking a brand change at this time?
To assist you with this approach, you might think about working with specialists or marketing companies like Nuibrand. A huge company may easily become overrun by options, which will make the process laborious.
2. Perform Market Research:
Inform your customers and pay close attention to their behavior. Does your existing image align with the target audience's values? The marketing team must closely examine the behavior of the target audience if you are targeting a different group of people.
Create buyer personas for the audience by grouping them into categories. Obtaining as many opinions from the current clientele as possible is also crucial.
To validate their opinions, you can conduct surveys or focus groups. These observations could serve as the cornerstone of your rebranding plan.
3. Analyze your Competitors:
Have a thorough understanding of your competitors' present branding strategy before deciding to rebrand. You can use it to create a distinctive branding approach. Examine the competition and determine how your brand's voice and graphics can distinguish themselves and surpass theirs.
4. Recognize your Uniqueness:
Consider how you may utilize your USPs as a focal point of the rebranding process after studying your market, competitors, and customers.
Remember that not everyone can be won over. The key is to concentrate on the audience's particular demands.
Put the company's identity into a few keywords. Identify what sets you apart from the competition; this further research will assist you in doing so.
5. Determine Your Brand Touchpoints and Redesign Them:
Make a list of all the content that has to be renamed, including blogs, posters, and websites. Try out a novel concept and see if it aligns with your personal philosophy.
Consider the key brand touchpoints or any occasion when a consumer engages with the brand. Your packaging design, creatives, and much more are all possible.
6. Ascertain that Everyone is on Board:
If the employees are not sold on the revised brand values and strategies, a rebranding effort will fail.
Let them talk so you can learn their opinions. It will bring them up to speed with the rebranding and offer new insights and rebranding ideas. Encourage your staff to embrace the change with enthusiasm.
7. Publicize your New Brand:
Make sure to go public as soon as the rebranding strategy is in place and everyone is on board. You can then see how it affects things. Avoid slow modifications because they will simply confuse your viewers.
Rebranding can be used to attract attention and discourse among customers. If your brand is transparent, your audience will be more inclined to believe in you. Highlight the rationale behind your company's rebranding.
8. Get Feedback:
When you launch your new brand, the job doesn't end. To determine the effect of rebranding on your bottom line, solicit input from your target market and examine the success of your company. Customers can be directly questioned in person, or you can use focus groups and online surveys.
Making the company rebrand is a difficult choice. Before you begin working on it, it's crucial to think about and decide if it will be the greatest course of action for your organization in the long run.
Rebranding can be quite overwhelming, particularly for a business that is already established or is considering branding for the first time.
It is crucial to enlist the assistance of marketing professionals, and that is exactly where we can assist. Without experts, you might overlook several branding components that could harm your company's reputation.